Peggy Sage: From Single Packshots to 620+ Product Visuals

The Challenge

Since 1925, Peggy Sage has offered a wide range of nail polish, nail prosthesis products, makeup, face and body care, professional equipment, and accessories serving both beauty professionals and passionate individuals.

"Our customers appreciate us for several reasons: product quality. The breadth of our offering, especially the wide choice of nail polish colors. The brand universe, both professional and passionate. Our capacity to innovate, with products like Green LAK, Xpress gel."

Despite its strong heritage, the brand faced a modern challenge: content volume.

Their product catalog was extensive but content production could not keep pace. Visuals were limited, which made it difficult to fully showcase product variety, innovation, and features.

Before Omi, content creation was constrained by limited resources and rigid workflows.

"The main frustration was the lack of resources: we didn't always have the time or means to produce all the necessary visuals for each product."

Product content was managed internally, with each visual requiring:

• Planning

• Photography

• Retouching

• Internal validation

This workflow created creative gridlock and led to several issues:

• Product pages often featured only one packshot per product

• Limited visuals reduced the ability to project usage, especially for shades and textures

• Product features such as refill systems were difficult to explain visually

• Production timelines stretched with each new asset

"Products were published even without varied visuals and this limited impact with customers."

The Solution

Peggy Sage adopted Omi with a clear objective: save time and improve visual quality without relying exclusively on graphic designers.

"We wanted to quickly create several different photos without having to organize a physical shoot, to more easily meet the needs of our product catalog."

The process began with Omi creating 3D Digital Twins of Peggy Sage’s products. These photorealistic 3D models captured every detail, from bottle textures to label finishes.

These Digital Twins became the foundation for creating unlimited visuals inside Omi Studio.

In this browser-based environment, teams could:

• Drag and drop products into scenes

• Adjust lighting

• Generate photos and videos from the same setup

"The first time we used the platform, we found it super practical. We were quick to get the hang of it, as the tool is quite intuitive."

A New Creative Model

Creative autonomy, quality, and collaboration

With Omi, Peggy Sage experienced a fundamental shift in how visuals were produced.

Instant, flawless quality

"The ability to quickly and instantly create perfect quality visuals without defects like scratches on nail polishes for example."

Collaborative creativity

"Being able to share scenes between team members is a real plus: it facilitates mutual help and collaboration."

Expanded creative freedom

"We can easily create 5 to 6 photos per product, with varied staging, like making products 'levitate,' which offers more creativity and originality."

Templates allowed teams to generate multiple variants from the same scene, increasing visual diversity while maintaining brand consistency.

"The ability to adjust visual dimensions makes the tool very flexible."

Improved Workflow and Team Productivity

What started as a solution to production bottlenecks quickly became part of the team’s daily routine.

"The team uses Omi almost every day. Since the beginning, we have already created more than 620 visuals thanks to the platform."

Each team member now has their own creative space, removing dependency on graphic designer availability.

"We can easily diversify images thanks to the large number of 3D objects available. This gives us more flexibility and diversity in the images offered, without depending solely on graphic designers."

Centralized asset management made collaboration easier:

"Everyone can retrieve visuals created by others and adapt them to their needs."

Omi Studio also enabled clearer communication of practical product features:

"This also allows us to clearly explain practical features, like product refills, very useful for our customers."

The Results

By moving to virtual photography with Omi, Peggy Sage transformed its content production:

Content volume

• 5× increase in output

• From 1 packshot per product

• To 5–6 visuals per product

Visual library

• 620+ visuals created

• Centralized and shared across the team

Team productivity

• Freedom from designer dependency

• Personal creative spaces for each team member

• Daily use across teams

Visual quality

• No defects such as scratches or imperfections

• Consistent, flawless visuals every time

Flexibility

• On-demand production

• No dependency on rigid shooting schedules

Before and After Omi

Before Omi

• Resource-heavy visual production

• Single packshots limiting product presentation

• Difficulty showcasing features like refills

• Products published with minimal visuals

After Omi

• Team-wide content creation

• 5–6 visuals per product, created on demand

• Clear visual storytelling of product features

• Centralized, collaborative visual library

• 620+ visuals enhancing product presentation

  
  

Recommendation

When asked what they would say to other brands considering Omi, Peggy Sage was clear:

"We would tell other companies that Omi is really super practical and we recommend it without hesitation. The tool is easy to use, customer service is responsive and always there to help."

For a heritage brand like Peggy Sage, Omi didn’t just remove production constraints. It enabled the brand to fully express its range, innovation, and identity through visuals, at scale.