Moët Hennessy: Making Every Bottle Market-Ready
One Digital Twin foundation for launches, PDPs and creative production
Moët Hennessy Wine Estates manages nine Maisons, multiple product launches and content requirements across markets, channels and seasons.
But every new bottle, campaign or local adaptation relied on the same traditional production cycle: product shipping, studio coordination, shooting, post-production and multiple rounds of approval.
As demand increased, this model became harder to scale. New launches took weeks to prepare, local markets needed their own variations, and teams repeatedly recreated the same products for social, eCommerce and campaign content.
With Omi, Moët Hennessy transformed its bottle portfolio into a library of trusted Digital Twins.
Each product could now be reused across the three workflows global consumer brands manage every day:
Product launches
PDP and eCommerce activation
Continuous creative production
The result: 3× faster production, 100+ approved visuals in a matter of weeks, and a more consistent way to activate nine Maisons across markets.
The Challenge
For years, Moët Hennessy’s wine division relied on traditional photoshoots to produce product imagery. While familiar, this model increasingly struggled to keep pace with market needs across nine wine houses, each with its own launches, campaigns, and local requirements.
Coordinating production at that scale was complex and time-consuming. Pre-production alone could take weeks, involving international crews, cross-continental product shipping, and schedules spanning multiple time zones.
The Challenge
Every new activation restarted production
For years, Moët Hennessy Wine Estates relied on traditional photoshoots to create product visuals.
Each production required:
Several weeks of preparation
Product shipments across markets
Studio and team coordination
Several days of shooting
Additional weeks of post-production
Multiple rounds of validation
Once one market completed a shoot, another would often request a new background, seasonal execution or local variation and the process would begin again.
"We had to mobilize a dedicated team and manage post-production every time new bottles were released."
The issue was no longer image quality.
It was making every product ready for every launch, channel and market without rebuilding it each time.
The Solution
One trusted Digital Twin for every bottle
Moët Hennessy began by transforming its bottle collections into accurate Digital Twins.
Each model captured the properties that matter for premium wines and spirits imagery:
Glass transparency
Light refraction
Label accuracy
Shadows and reflections
Bottle proportions and materials
The products were then centralized in a shared Omi library, where teams could reuse them across approved scenes and formats.
Instead of recreating the bottle for every deliverable, teams could keep the product fixed and change everything around it.
1. Product Launches: Launch every bottle without waiting for a photoshoot
Before Omi, each new release required a dedicated production cycle.
Products had to be available physically, shipped to the right location and photographed before launch assets could be finalized. This created delays and made global coordination difficult.
With Digital Twins, Moët Hennessy could begin producing launch content before bottles reached stores.
The same approved product could be used to create:
Global launch assets
Local market adaptations
Seasonal campaign variations
Retail and web content
Social and eCommerce formats
Campaigns could therefore be ready before products arrived at the point of sale, while all nine Maisons could be activated from the same production foundation.
With Omi
9 Maisons activated from one platform
Campaigns ready before products reached stores
3× faster production
100+ approved visuals created in weeks
Moët Hennessy moved from sequential, shoot-dependent launches to a model where every bottle could be prepared for market in advance.
2. PDP and eCommerce Activation: Keep every product accurate across markets and channels
Global eCommerce teams need more than a single packshot.
Each market, retailer and channel may require different crops, backgrounds, formats and visual compositions. Traditionally, those variations were produced independently, creating duplicated work and inconsistent results.
With a trusted Digital Twin, Moët Hennessy could generate eCommerce assets from the same approved product source used for launch and campaign content.
Teams could adapt:
Product views
Backgrounds
Aspect ratios
Local formats
Seasonal environments
Channel-specific compositions
The bottle remained accurate and consistent, even when the surrounding execution changed.
The same environment supported eCommerce assets for Asia, social content for France and seasonal campaigns for Europe.
With Omi
One approved product source across eCommerce, social and web
Local teams able to create assets autonomously
Simplified validation processes
Consistent premium standards across markets
Instead of recreating every product for every PDP, Moët Hennessy could reuse one trusted bottle everywhere.
3. Creative Production Produce continuous content without continuous shoots
Moët Hennessy also needed to create new product content throughout the year.
A Christmas campaign might require a winter setting. A summer catalogue might need a sunlit terrace. A local social activation might call for a different composition or food pairing.
Previously, each creative request could trigger a new shoot.
With Omi, the team created four custom, pre-approved virtual environments:
A Mediterranean veranda with golden light
The green hills of southern France
A minimalist dining room
A dreamlike beach
Lighting, camera angles and structural elements were locked to protect the visual identity of each Maison. Products and accessories could then be adjusted without restarting the full approval process.
Moët Hennessy also built a library of custom 3D props—including lemons, oysters and ceramic vases—to extend the system beyond bottle imagery and support complete branded scenes.
With Omi
100+ visuals approved in a few weeks
3× faster content production
Four pre-approved branded environments
Local teams producing content autonomously
Lower recurring shooting costs
The team could now create seasonal campaigns, local adaptations and social content from one controlled production environment.
Brand Control Without Production Bottlenecks
Giving more teams the ability to create content can introduce a new risk: inconsistency.
Moët Hennessy therefore placed brand governance at the center of the workflow.
Creative rules were defined in advance, including:
Lighting direction
Camera angles
Food and wine pairings
Approved accessories
Scene composition
Maison-specific visual standards
Once validated, these rules were embedded into locked environments.
Local teams gained more autonomy, but only within a system designed to protect the premium identity of each brand.
"We wanted to retain control over the assets being distributed, while enabling our Maisons and markets to create visuals in a secure and approved environment.
The Results
Faster launches
Moët Hennessy could prepare campaigns before products reached stores and activate all nine Maisons without waiting for separate production cycles.
Scalable eCommerce production
The same trusted product assets could support eCommerce, web and social requirements across markets while maintaining consistent premium standards.
Continuous creative output
Teams created more than 100 approved visuals in a few weeks and worked approximately three times faster than with the previous shooting model.
Lower recurring production costs
By reducing the need for repeated shoots, travel, shipping and post-production, Moët Hennessy significantly lowered annual production costs associated with new bottle launches.
From Product Photography to Product Readiness
Moët Hennessy did not simply replace one method of creating images with another.
It created a reusable digital foundation for every bottle.
One trusted Digital Twin could now support:
The next product launch
The next eCommerce update
The next seasonal campaign
The next local market request
The next creative format
Nine Maisons.
Multiple markets.
Every channel.
One approved product source, ready whenever the business needs it.
Every Product. Ready for Market.
Build one trusted Digital Twin, then generate the visuals required for launches, PDPs and continuous creative production without restarting production.
