Misencil: Cutting Visual Production Costs by 75%
Background
Misencil specializes in eyelash extensions, lash lifts, and eye care products, with over 20 years of experience built around quality, innovation, and safety.
Despite its success, the brand faced a growing challenge: traditional photoshoots were consuming too much time and budget while limiting marketing agility.
With a team of 20 people, each shoot meant blocking the marketing team for several days- one full day of shooting plus two days of preparation. During that time, four to five people were unable to work on anything else.
Several issues accumulated over time:
Rigid planning schedules that prevented real-time adaptation
Complex and expensive IP rights varying by channel
No video production due to prohibitive costs
Reliance on “good enough” visuals that didn’t fully match brand standards
When Misencil discovered Omi, the team saw an opportunity to break free from these constraints.
In just a few weeks, production time dropped from 2–3 weeks to 2 days, video content was introduced for the first time, and visuals could finally be created whenever inspiration struck.`
The challenge
Every product launch or packaging update triggered the same demanding cycle:
Studio rentals
Scheduling and coordination
Heavy logistics and transportation
Multiple editing and approval rounds
Complex rights management
Video production was even more challenging. Budgets were high, timelines stretched over weeks, and ROI rarely justified the investment. As a result, Misencil produced almost no video content - a growing limitation in a social-first market.
This lack of flexibility cost the team opportunities. Content had to be planned months in advance, making it difficult to adapt campaigns to real-time needs.
“We had to use visuals that weren't fully aligned with our brand image — simply because they were ‘good enough’ and better than having nothing at all.”
- Julien, General Manager, Misencil
Partnering with Omi
Misencil needed to produce high-quality visuals faster, without increasing costs or compromising brand standards.
The process started with Omi creating Digital Twins of Misencil’s products. These photorealistic 3D models capture every detail, from packaging textures to label finishes.
“The Omi team is extremely responsive. After sending our products, we received highly detailed 3D models very quickly. You can tell there's a real obsession with quality which is critical in the beauty industry.”
- Julien, General Manager, Misencil
These models became the foundation for content creation inside Omi’s Virtual Photo Studio, where the team could build scenes, adjust lighting, and generate both images and videos directly in the browser.
New creative autonomy
With Omi, Misencil experienced a new level of creative freedom.
“No more waiting weeks for a shoot to adjust an angle, lighting, or adapt a visual for a campaign. Creation times dropped dramatically and honestly, the platform is incredibly intuitive.”
- Julien, General Manager, Misencil
Instead of blocking the entire team, each member could now create independently.
“Each member of the team can create at the same time from the same template, and exchange ideas.”
From a single campaign setup, the team could generate multiple variations simply by adjusting the camera or scene.
“We produce over 10 times more visuals because when we create a campaign, it's so easy to just move the camera with the same product and take a new render.”
The regularly updated library of templates and seasonal themes ensured a steady source of inspiration.
Results across the board
After switching to Omi Studio, Misencil saw clear improvements across all areas.
Time savings: What previously took 2–3 weeks now takes 2 days. Planning, shooting, and post-production delays were eliminated.
Content volume: Instead of 15 photos per shoot, Misencil now produces 30–40 visuals per month, with multiple angles and variations from a single setup.
Cost efficiency: Traditional shoots cost €3,000 for a single day. With Omi, Misencil achieved a 75% cost reduction.
Video breakthrough: Video production moved from zero to weekly, including 360° product views and dynamic lighting videos.
100% IP rights and ownership
“We know that a photoshoot could easily cost four times the budget of a simple monthly subscription with Omi, so we've been clients for years now! We used to have to pay a lot to own the rights to the pictures. Now with Omi we have all rights and don't have to deal with that at all.”
- Julien, General Manager, Misencil
Beyond digital applications
Omi visuals proved effective beyond digital channels and he Canva integration further simplified workflows:
eCommerce product pages
Email marketing campaigns
Social media content
Retargeting assets
Event visuals and large-format prints
“We can adapt, change decisions, ideas and improve things just with a few clicks! I love using Omi myself because I can turn my idea to reality faster than I ever did before - even when I worked for the biggest groups in the industry. Thanks to more visuals we can create more efficient ads, so we can sell more. I would estimate we get around 10x more ROI compared to physical shoots. Omi is like a hidden gem, a well-kept secret to improve visuals and brand recognition in just a few clicks. The quality is outstanding, and the return on investment is immediate.”
