JOLT: Moving Beyond Traditional Product Photography

The Challenge

JOLT, a brand specializing in muscle recovery accessories, relies heavily on visual clarity to support purchase decisions. For products designed to be tactile and body-focused, showing detail, angles, and finishes is essential.

Before adopting Omi, JOLT faced clear limitations in its product imagery.

"Whether in emails, posts, social media, or on the website, we always had the same view of the product. We were very limited in quantity: we only had 3 visuals on our website for our best-seller, the massage gun!"

This lack of visual variety created two main issues:

Customer hesitation: limited angles made it harder for customers to feel confident in what they were buying
Repetitive branding: using the same visuals across channels made the brand feel static

In addition, traditional production workflows were slow and inefficient. Product visuals required multiple feedback cycles, delaying launches and limiting agility across marketing channels.

JOLT needed a way to produce more visuals, faster — without compromising visual quality or brand consistency.

The Solution

JOLT adopted Omi’s 3D rendering platform to overhaul its product visualization process.

According to Cédric Pons Polo, Artistic Director at JOLT, the shift immediately improved both quality and speed.

"With Omi, I gained in quality while reducing the creation time and feedback loops. It couldn't be faster!"

Using Omi, JOLT replaced traditional photography with high-quality 3D renders, enabling the brand to produce visuals entirely digitally and with far fewer revisions.

One of the most impactful changes was the near-elimination of feedback cycles.

"I don't think I've ever given Omi feedback; it's super realistic. I feel like there's never anything to say about what I receive."

What previously required 4-6 revision rounds was now approved on the first version, saving significant time across teams.

Jolt Digital Twin Assets for Social Media

A New Creative Model

More visuals, fewer constraints

With Omi, JOLT now creates 15 visuals per product, compared to a maximum of 3 visuals previously.

"It's really not reassuring for customers to see a product from only one angle. Now, we have about fifteen visuals for each product, from different angles."

This expanded visual library allows products to be presented from multiple angles and in different contexts, from clean packshots to detailed close-ups.

Thanks to this new workflow, JOLT can:

Show products from all angles
Highlight key features more clearly
Maintain consistent branding across touchpoints

Versatility Across Marketing Channels

With more visuals available, JOLT expanded its presence across multiple channels:

Website product listings
Instagram posts and Reels, including 360° rotations
Advertising campaigns
Pinterest marketing
Email marketing

The increased volume and flexibility of visuals allowed each channel to use imagery tailored to its format and audience.

Strategic Use of 3D and Lifestyle Photography

JOLT does not rely exclusively on 3D renders. Instead, the brand combines them with lifestyle photography.

"We still need lifestyle photos to show the product in use, to see how it interacts with the skin. But for packshot visuals, which need to showcase the product in its best light, Omi's 3D is perfect."

This hybrid approach supports:

Clear product presentation, with 3D renders removing distractions
Consistency across channels, with uniform packshots supporting listings, ads, and emails
Improved engagement, particularly on platforms like Instagram and Pinterest

Gaining Weeks of Sales with Prototype Visuals

One of the most significant advantages of Omi for JOLT has been the ability to create visuals from prototypes.

"When we released the base for our massage gun, we only had a prototype to send, not the final model, but we explained the changes to be made and Omi produced a 3D model based on that. We received the 3D version before even having the final physical product!"

This capability allowed JOLT to:

Prepare marketing materials before manufacturing was complete
Create product sheets and packaging inserts in advance
Plan social and email campaigns ahead of launch

"I was able to gain 1 week of anticipation in my work and be ready to launch on time. Between that, and the weeks saved on modeling, the difference with our previous process is very clear."