Panier des Sens: Performance-Driven Visuals with 3D Creation

The Challenge

Scaling growth without scaling costs

Panier des Sens had experienced rapid growth - tripling revenue in two years - driven largely by eCommerce acceleration post-Covid. But behind the performance, the content engine was under strain.

The team had chosen to internalize content production as much as possible. They operated a small in-house studio and reused visuals everywhere: CRM, ads, eCommerce, catalogs. This created a bottleneck:

• Limited bandwidth for content creation

• Heavy reuse of the same visuals across channels

• Pressure on creative teams for low–value-added requests

• Slow turnaround for packshots and campaign assets

As Noé Feretti, eCommerce & Omnichannel Manager, explains, the real question became:

“We’ve tripled our growth in two years. How do we accelerate and make it sustainable with the resources of an SME?”

Coming from a background working with 3D studios at L’Oréal, Noé knew the potential of 3D but assumed it would be too expensive and too complex for a mid-sized brand.

The Solution

Bringing 3D creation in-house with Omi

Panier des Sens discovered Omi as a way to bring high-quality 3D product visuals into their daily workflow - without the cost structure of traditional 3D studios.

The shift was immediate:

• Packshots generated in ~5 minutes

• Products placed into pre-built templates with fixed scale and lighting

• No constant reliance on the Art Director for routine visuals

• Products modeled before physical release, enabling earlier communication

“Today, I generate my 3D packshots in 5 minutes. We created a template, set the lighting, and I just place the product and generate the visual.”

Omi quickly became more than a production tool - it became a shared visual system inside the company.

A shared visual engine across teams

From tool to internal visual platform

Panier des Sens didn’t restrict Omi to marketing alone. The platform evolved into what the team describes as an internal Pinterest, tailored to their own products.

• 80 products already modeled, 69 more in progress

• Over 1/3 of the full catalog already available in 3D

• Separate modeling budgets allocated by department (marketing, digital, new brand launches)

• Visual universes organized by user and theme

Teams browse existing scenes for inspiration before launching campaigns, newsletters, or ads - often starting directly from Omi rather than from a blank brief.

“It’s a sandbox. Everyone can bring ideas to life, and then marketing and digital teams pick what they need.”

The Results

Ads performance: the clearest win

Omi proved especially effective in paid media, where visuals directly impact performance.

In systematic A/B tests:

• Omi visuals consistently outperformed lifestyle shoot visuals

• ROAS reached 8.62 vs 0.95 on a 3-week campaign

• Omi visuals became the baseline for retargeting campaigns

“In almost all A/B tests, the Omi campaign won.”

Omi assets were also used in:

• Meta acquisition & retargeting

• Video ads with simple camera movements and price overlays

• Google Performance Max campaigns (combined with lifestyle videos), achieving ROAS ~3 with 1-day post-click attribution

“Omi is a solid foundation in ads. We always start with 2–3 Omi visuals and adapt them per platform.”

Beyond ads: eCommerce, CRM, and catalogs

Omi visuals now power nearly every customer-facing asset:

• Newsletters (product grids, highlights)

• eCommerce packshot banks, systematically deployed as ranges are completed

• B2B presentation catalogs

• Product communication ahead of launch, thanks to early modeling

Notably:

• 100% of the last two Panier des Sens catalogs were produced with Omi

• Products are communicated before physical availability, saving weeks on launch timelines

From manual work to scalable execution

Before Omi, packshot creation involved:

• Digging through photos

• Incorrect lighting

• Manual cutouts in Photoshop

• Improvised, inconsistent results

“It was… artisanal.”

With Omi:

• Products are stored, scaled, and lit correctly in 3D

• Packshots are generated instantly from a single template

• Visual consistency is guaranteed across channels

Looking ahead

Panier des Sens plans to:

• Complete 3D modeling of all product ranges

• Scale Omi usage further on Amazon

• Harmonize visuals across full product variations (critical for marketplace performance)

“In eCommerce, especially on Amazon, visuals aren’t a creative question - it’s a performance question.”

For Panier des Sens, Omi has become a structural growth lever: faster execution and stronger performance.