MegaFood: Product Launches and Rebranding with Digital Twins
MegaFood uses 3D Digital Twins to roll out packaging updates and scale product visuals quickly and consistently across every channel.
“When I discovered Omi, I knew this was going to change our workflow and how we create assets. Omi has been a very important process in our rebrand. The team estimates roughly $100,000 saved in one year by eliminating photoshoots” - Adrienne Juaire, Sr. Manager, Creative Operations at MegaFood
Scaling product launches and rolling out a rebrand is rarely just a design exercise.
Every packaging update creates a ripple effect across Amazon PDPs, eCommerce, launch campaigns, retailer assets, social content, CRM, and internal production workflows. Multiply that across dozens of SKUs and continuous product launches, and the operational complexity becomes enormous.
For MegaFood, the challenge goes far beyond simply refreshing packaging. The team is rolling out a new brand identity across the portfolio while continuing to launch around 20 new products a year, often before physical inventory is even available.
Every packaging update needs to move consistently across their website, Amazon, social media, and newsletters. At the same time, the creative team needs to keep production moving at the pace the business requires.
Traditionally, that level of change would have meant more photoshoots, more retouching, more duplicated production work, and significantly more operational overhead.
Instead, MegaFood rebuilt its workflow around Omi’s 3D Digital Twins.
Today:
Visuals are created in minutes
Every Amazon PDP stays consistent through 3D Digital Twins
Packaging updates are streamlined through one source of product truth
Product launch assets are created without waiting for physical products
Creative updates and brief iterations no longer require hours of rework
The team estimates roughly $100,000 saved in one year by eliminating photoshoots
About MegaFood
For more than 50 years, MegaFood has built its brand around premium supplements made with real food ingredients and science-backed formulations. With a large and continuously evolving product portfolio, the company operates across major retail and eCommerce channels where consistency, speed, and product accuracy matter.
Leading creative operations is Adrienne Juaire, who oversees the company’s internal studio workflow across launches, campaigns, packaging updates, and creative production.
As MegaFood’s product launches accelerated across channels, scaling creative production without scaling operational complexity became increasingly important.
The Challenge
Before Omi, MegaFood relied heavily on:
a number of annual photoshoots
repurposed campaign imagery
stock photography
hours of manual production work
That workflow became increasingly difficult to sustain as product launches increased and the need for a rebrand accelerated.
Packaging updates were happening constantly. Product launches didn’t follow fixed timelines. And in many cases, physical products weren’t even available by the time creative assets needed to be produced.
At the same time, every packaging update needed to move consistently across:
Amazon PDPs
the MegaFood website
marketing campaigns
social media
retailer assets
newsletters
The challenge was no longer simply producing content. It was managing product representation consistently across an increasingly fragmented visual ecosystem.
The team was launching products continuously throughout the year while simultaneously rolling out an entirely new visual identity across the portfolio. The old production model - fragmented shoots, manual retouching, disconnected workflows - no longer scaled.
And because launches happen continuously throughout the year, producing new photoshoots every month simply wasn’t realistic financially.
Building a More Scalable Product Visual Workflow
For Adrienne, the value of Omi was immediately clear.
“When I discovered Omi, I knew this was going to change our workflow and how we create assets.” - Adrienne Juaire
The appeal wasn’t only faster visual creation, but the ability to work from one Digital Twin per product - allowing MegaFood to update packaging, launch products, and scale visuals consistently across channels without rebuilding production from scratch each time.
That became especially important during the rebrand, where packaging updates needed to roll out continuously across dozens of SKUs without slowing launches or multiplying photoshoots.
Instead of recreating assets every time labels changed, the team began updating packaging directly onto existing 3D Digital Twins.
“Omi has been a very important process in our rebrand.” - Adrienne Juaire
The workflow became dramatically lighter:
New packaging is applied directly onto existing 3D product models.
Updated renders are generated quickly
Assets are pushed directly and consistently across channels
Without Omi, every packaging update would have required extensive manual retouching work.
According to the team, Omi now saves roughly four hours of production work per product.
Across an entire portfolio rebrand, those hours compound rapidly - especially when updates need to happen simultaneously across eCommerce, launch assets, retailer content, and Amazon PDPs.
Scaling Across Channels with Digital Twins
Amazon became one of the clearest examples of the transformation.
Every Amazon PDP is powered by Omi 3D Digital Twins.
“For our rebrand, every single Amazon PDP has an Omi Digital Twin on every single page.” - Adrienne Juaire
The team now uses Omi Digital Twins throughout:
Amazon creative
the MegaFood website
social campaigns
Product launch assets
Rather than recreating assets for every SKU, MegaFood works from a consistent visual system that scales across the portfolio.
MegaFood has also integrated Omi deeply into its social workflow, using 3D Digital Twins to test different creative directions and understand what resonates in market.
The result is not simply faster asset creation. It is a more scalable and centralized system for generating, updating, and deploying product visuals consistently across channels.
Faster Iteration Without Production Bottlenecks
One of the biggest operational gains came from how quickly the team could respond to changing briefs and internal feedback.
Previously, even small changes created production friction:
reopening design files
rebriefing the team
retouching for hours
restarting approvals
Now, those updates can be made in minutes. We’re saving time when briefs change. That is a huge win for the MegaFood team.
That flexibility fundamentally changed the rhythm of production.
Instead of being locked into static creative outputs tied to photoshoot timelines, the team gained the ability to iterate continuously, respond to feedback faster, and update product visuals almost instantly when priorities shifted internally.
Elevating the Brand Visually
The rebrand wasn’t only about operational efficiency.
MegaFood also used the transition to evolve its visual identity toward more premium, lifestyle-driven creative.
According to Adrienne, realism became one of the biggest differentiators.
“One of the things I love about Omi is how premium the renders look. It doesn’t look fake. It looks like a real photo.” - Adrienne Juaire
As new templates and environments continued to launch, the team was able to evolve the brand’s visual language alongside the rebrand itself.
The result was a visual production system that felt both elevated and scalable - premium enough to support the new brand direction, while flexible enough to keep pace with continuous launches, packaging updates, and growing content demands across channels.
The Impact
Today, Omi is deeply embedded into MegaFood’s visual production workflow across all channels.
What once required fragmented production cycles, manual retouching, and repeated photoshoots can now be updated, scaled, and deployed from one product source, a 3D Digital Twin.
The result is a faster, more consistent way to manage product visuals across channels as the brand continues to grow.
Results
Estimated $100,000 saved annually in photoshoots
~20 product launches supported per year
~4 production hours saved per product update
Amazon PDPs powered by 3D Digital Twins
Faster rollout of packaging updates, especially during rebrand execution
Faster iteration cycles when briefs change
More premium, consistent product representation across channels
