Institut Esthederm: A 360° Launch from One 3D Model
The Context
Institut Esthederm prepared the launch of a new age-defying serum with a clear ambition:
Not just to announce a product. To activate it everywhere.
The campaign required:
High-end hero visuals
eCommerce product imagery
Social-first adaptations
Email content
Consideration-stage videos
Market-specific deployments
And it needed to happen across 13 markets and 5 channels.
Traditional production would have required multiple shoots, complex approval cycles, shipping products internationally, and adapting assets market by market.
That model slows momentum.
The Structural Decision
Instead of planning multiple photoshoots, Institut Esthederm modeled the product once in 3D - creating a true-to-life Digital Twin.
From that single structured source, the team generated:
37 pieces of product imagery
Assets adapted for 5 channels
Deployment across 13 markets
An 8-week campaign lifecycle
“For our launch we ended up creating a whole ecosystem of content.”
— Institut Esthederm Team
This wasn’t about volume for the sake of volume. It was about continuity.
Extending the Campaign Beyond Still Images
One of the most notable shifts was how the team extended still compositions into motion.
Atmospheric “product reveal” videos were created from existing setups
Static visuals were reworked into video assets
Consideration-stage videos supported customer confidence
Instead of treating video as a separate production stream, it became an extension of the same structured product source.
No additional physical shoots required.
Brand Identity, Systematized
Luxury skincare brands rely heavily on visual control:
Clean backgrounds
Controlled lighting
Precise material rendering
Minimalist composition
Maintaining that level of consistency across 13 countries typically requires strict oversight.
With Omi Studio, Institut Esthederm defined:
Approved background parameters
Lighting conditions
Composition standards
Markets could generate localized assets while staying inside brand rules.
Creative freedom within defined boundaries. Not micromanagement - but governance built into the system.
Operational Shift
Before Omi: Traditional Production Logic
Weeks between concept and final delivery
Repeated shoot coordination
Physical product shipping
Market-by-market asset validation
With a Digital Twin Workflow
New compositions generated quickly
Channel formats adapted without reshooting
Markets activated in parallel
Brand consistency maintained centrally
The gain wasn’t just speed. It was control at scale.
What This Proves
Institut Esthederm demonstrated that:
One product model can sustain an extended launch cycle
Asset volume doesn’t require production multiplication
Brand governance can be embedded in the workflow
Global activation doesn’t have to fragment visual identity
One product. One structured source.
37 assets.
13 markets.
5 channels.
A launch ecosystem, not just a one-off campaign.
