Endro Cosmétiques: One Visual System for Every Channel

The Challenge

Before adopting Omi, Endro Cosmétiques relied on homemade photoshoots to create product visuals. While the team had a camera and basic lighting, the results did not reach the level expected for professional packshots.

Continuing with in-house photography would have required significant investment: a dedicated shooting room, blackout curtains, professional lighting, and reflectors - representing a high cost in both time and money.

Production was also slow and demanding. Each shoot involved setting up the studio and accessories, taking multiple photos, then sorting, editing, and exporting visuals in the right formats. Relying on natural light made it difficult to maintain consistency: changes in weather affected lighting, resulting in uneven visuals across the site.

As a result:

• Product pages often featured limited visuals

• Packshots lacked consistency and uniformity

• Seasonal adaptations were difficult to deploy at scale

• Visual storytelling of product features, such as refills, was limited

For a brand built on trust, natural ingredients, and clean aesthetics, these constraints made it difficult to fully reflect product quality and maintain a strong, consistent brand image across channels.

The Solution

Endro Cosmétiques adopted Omi to create high-quality visuals quickly and with greater consistency.

“We were one of Omi’s first clients! What attracted us right away was the promise: creating high-quality visuals very quickly and easily. We can say that the promise was kept! Omi is super easy to use, and the team is very responsive: any initial issues were quickly resolved. Today, we are very satisfied with the solution. It has changed our lives!”

With Omi, packshot production became significantly faster.

“Omi has changed our lives. It’s a real time-saver. We get a perfect packshot photo in just 5 minutes, which we can export directly in the desired format.”

Beyond packshots, Omi also simplified the creation of product bundles. Since each product is individually modeled, the team can assemble multiple products in the same scene without needing all items physically available.

“In 2 minutes, we have our bundle visual!”

This approach proved particularly effective for gift sets and holiday periods, such as Christmas.

Better organization and team autonomy

Since adopting Omi, content creation at Endro Cosmétiques has become more streamlined.

Two team members use the platform:

• Kelly Martos, Digital Content Creator and photographer, focuses on creating scenes

• Aude Kermadé, Digital Content Creator, builds on those scenes to produce new visuals

“Most of the time, I just build on her creations when I need to create a visual. It saves a lot of time!”

Sharing scenes encourages consistency and collaboration.

“We often get inspired by each other's Omi outputs, which also allows us to have always homogeneous content perfectly aligned with our brand image without needing to coordinate.”

The platform also enables autonomy.

“We are not dependent on one person to create our product visuals.”

Brand Consistency and Visual Quality

Creating an engaging and polished site

Initially, Endro’s CEO was concerned that Omi renders might appear too perfect for the brand’s artisanal positioning. In practice, the platform adapted well to their needs.

“Thanks to the retouching capabilities of the application, we achieve the final result we like, which aligns with our brand image.”

Visual quality plays a key role in building trust.

“For our brand image, we cannot settle for ‘average’ visuals!”

Endro’s minimalist and natural aesthetic is achieved by creating clean scenes enhanced with simple accessories such as flowers and plants.

Uniform visuals across the site

Lighting inconsistency had been a major issue with homemade shoots. With Omi, scenes and lighting are set once and reused, ensuring consistent colors and compositions across all packshots.

“With Omi, we achieve a homogeneous and flawless result, which was almost impossible with our packshot shoots.”

One particularly valuable feature is the ability to swap products within a scene without changing settings, saving significant time.

Seasonality at Scale

Adapting visuals to seasonal events is essential for Endro, especially during Christmas, their most important commercial period.

Using Omi, the team adapted:

• Product pages

• Hero banners

• Advertisements

They maintained their clean aesthetic while adding festive elements such as fir branches, Christmas ornaments, and subtle gold accents.

“Adapting the entire site for Christmas took us 2 days, which is quite short given that we have many products, routines, and gift sets!”

Feeding Every Channel

Maintaining a consistent visual identity across all channels is a priority for Endro.

Social Media
Instagram is a key channel. Omi visuals blend seamlessly with lifestyle content, creating a cohesive feed aligned with the brand image.

Ads
Omi is widely used for Meta and Instagram ads.

“8 times out of 10, our best-performing static ads are Omi visuals!”

Email marketing
Weekly newsletters use Omi packshots exported in webp format, ensuring strong image quality while keeping file sizes small to support deliverability.

Print
Omi visuals are also used for flyers and brochures sent to both B2B resellers and B2C customers.

“The quality is top notch; we are very satisfied with how our products look on paper.”

Favorite Feature

One standout feature for the team is the ability to integrate existing photos as backgrounds.

During the launch of new face creams, a planned beach shoot was cancelled due to bad weather. Instead, the team imported a lighthouse photo they already owned, added rocks and 3D products, and created a highly realistic scene.

“The result was stunningly realistic. It's magical!”

The Results

• Packshot creation time: From 1 day to 5 minutes

• Content volume: 2× more content created

“Before Omi, we didn't take photos for our product pages following seasonal themes. Now, we can easily adapt all site content for Christmas or Black Friday.”

• Channel coverage: 100% of Endro’s channels fed with Omi visuals

• Visual quality: From 3/5 before to 5/5 with Omi

“Apart from investing in a professional studio, we couldn't do better! Omi has changed our lives. We are very happy with the tool. In 2024? We will simply continue creating all our visuals with Omi!”