Poupina: Refreshing Instagram Content without Blowing the Budget

The Challenge

Poupina wanted to refresh its Instagram presence with clearer, more engaging product visuals. As a brand offering natural products for babies’ skin, building trust was essential and that meant clean product shots placed in playful, child-friendly settings.

However, as a small company, Poupina did not have the budget to sustain frequent studio or lifestyle photoshoots. Producing enough visuals to keep Instagram active and engaging quickly became a constraint.

They needed a way to:

• Maintain a consistent flow of product visuals

• Achieve a professional finish aligned with their brand

• Stay within a limited budget

The Solution

Poupina turned to Omi’s Virtual Photo Studio to rethink how their Instagram content was produced.

Using the platform, the team built a complete archive of Instagram-ready visuals. Omi allowed them to expand creative possibilities, experiment with playful environments, and create polished product images without relying on recurring photoshoots.

“The app's playful nature inspires us to be extremely creative.”
- Mathilde Broc, Assistant Product Manager, Laboratories Poupina

By combining virtual packshots with classic lifestyle imagery, Poupina was able to create a cohesive and wholesome Instagram feed that reflects their brand universe while remaining flexible and cost-efficient.

The Results

The shift to virtual photography delivered clear, measurable outcomes.

• 50% savings per year compared to traditional studio and lifestyle shoots

• 100% of new product visuals on Instagram are now created using Omi

• 1 visual = 3+ placements, with each image reused as an Instagram feed post, story, and newsletter header

Beyond efficiency, Omi unlocked creative freedom. The platform’s library of props and backgrounds helped the team build a vibrant, playful world around their products and bring new energy to their Instagram strategy.

“100% of the product visuals we release are created with Omi. Without Omi, we wouldn't even splurge on product photoshoots.”
- Mathilde Broc, Assistant Product Manager, Laboratories Poupina

Today, Poupina’s Instagram stands out with a consistent mix of virtual product photography and lifestyle content - delivering professional visuals, creative variety, and budget control at the same time.