Perrier Energize: Driving Higher Ad Recall on Social
The Challenge
In its second year on the market, Perrier needed to maintain momentum for Perrier Energize, its innovative energy drink, particularly on social media where its under 45 audience is most active.
After a strong launch, the focus shifted from awareness alone to sustained engagement and performance. The team needed to evolve their content strategy while working within tight production constraints.
Key challenges included:
Reinforcing awareness while building on launch momentum
Clearly communicating product benefits
Creating mobile-first content designed for social platforms
Strengthening the Energize brand name - not just Perrier
Engaging new consumers with fresh, dynamic formats
At the same time, traditional production methods made it difficult to refresh assets quickly or adapt content across formats without additional photoshoots.
The Solution
To move faster without restarting production, Perrier turned to Omi. The goal was clear: revamp existing assets into mobile-first content without the time and cost of new shoots.
“We needed to revamp our existing assets into mobile-first assets.”
Using Omi Studio, Perrier was able to create professional product photography and video directly in a browser, working from existing materials rather than physical production.
Working closely with their creative partners, the team established clear rules to guide content creation:
Branding and product first
A clear and impactful call to action
One message per asset
Short video formats, 6 to 8 seconds maximum
To further boost engagement, Perrier’s social media agency, Fred & Farid, introduced additional formats such as filters and Reels, which became part of the brand’s retargeting strategy.
Measuring Impact
To validate the new approach, the Perrier team set up a real-world performance test.
“It was important to measure the performance of the reworked assets, compare them to the previous ones, and measure the incremental effect of the two new formats.”
They ran a 3-cell brand lift survey comparing three creative approaches and creative assets that included Omi renders consistently outperformed the control, with further gains driven by the introduction of new formats.
A New Creative Model
Building on these results, Perrier continued refining its approach.
“We worked with our media partners again, adding a two-second screen at the beginning of all our assets featuring an Energize pattern and the Perrier Energize logo. We also developed a poll ad with the 3D Omi asset to maximize consumer engagement.”
The team also reached a broader realization about modern social content:
“Audiences expect new, entertaining formats such as poll ads, filters, and Reels, while algorithms are becoming more selective. We can no longer simply repurpose TV assets.”
With Omi Studio, Perrier found a way to meet these expectations - creating, iterating, and adapting high-performing social content without the constant cost and delays of traditional shoots.
What’s Next
With a flexible, production-light model in place, Perrier can continue experimenting with new formats and adapting content quickly as platforms and audience expectations evolve - all while saving time, budget, and resources.
