Nutri&Co: Keeping Pace with Growing Visual Demands

The Challenge

Nutri&Co faced a challenge common to fast-growing supplement brands: their expanding product line quickly outpaced their photography capabilities.

Amazon, Meta, pharmacies, and retail partners such as Decathlon all required more visuals - and faster. While Nutri&Co relied on monthly studio shoots to sustain their content pipeline, new products were launching every two to three months, creating persistent gaps in visual assets.

“I have always come up with creative ideas to showcase our products but I had to find a more sustainable solution.”
- Jean-Baptiste Gouraud, Artistic Director and Associate

Traditional studio photography delivered high-quality results, but it also became a bottleneck. Shoots required extensive planning, could only happen monthly, and still left the acquisition team short on assets.

“To keep up the pace, we needed to do a shoot per month, and even that wasn't enough. You do a shoot, 2 weeks later you have a new product coming out and you need to take new photos.”

Nutri&Co needed speed, flexibility, and scale without compromising visual quality or brand consistency.

The Solution

Nutri&Co turned to Omi and created 32 photorealistic 3D Digital Twins of their products.

These Digital Twins became the foundation of their visual production inside Omi Studio, enabling unlimited product visuals on demand.

What previously took up to two months from concept to delivery was reduced to one to two days.

A New Creative Model

The Virtual Studio never closes

With Digital Twins in place, Nutri&Co transformed how visuals were produced.

“I use Omi several times a week, 2–3 times on average. We have 32 modeled products, almost all of them, and we model new ones as they come.”
- Juliette

The team built:

• 48 lifestyle environments

• 19 packshot setups

These reusable virtual sets allow Nutri&Co to replicate and adapt minimalist product shots, colored backgrounds, and complex range visuals featuring up to ten products.

“When I make a range visual, I put a minimum of 3 products but we sometimes go up to 10. It's easier to make product range visuals with Omi than to do them with traditional photography!”

This model unlocked a cadence that traditional photography could never sustain, including the creation of 2–3 Meta ads per week.

Performance Meets Creativity

The same Digital Twins now power every channel:

• Amazon product listings

• Meta ad campaigns

• Instagram contests

• CRM communications

• Partner requirements

Because one product model enables unlimited output, Nutri&Co gained the ability to react instantly to business needs.

“If we run low on stock, we can change the promotion.”

Beyond speed and flexibility, performance improved. Nutri&Co observed that Omi-created visuals outperformed traditional photography in Meta campaigns.

This ability to test and iterate quickly increased creative output while preserving brand consistency. Improved Amazon listings led to Amazon’s Choice badges across multiple products.

Clear, consistent imagery strengthened Nutri&Co’s presence across all SKUs and channels.

Empowering Teams at Scale

Perhaps most importantly, Omi democratized content creation within Nutri&Co.

Juliette, who previously had “very bad memories with 3D” from complex tools like Maya, now produces sophisticated visuals weekly.

“Omi is super simple to use, even when you know nothing about it.”

She built a library of templates and scenes to respond quickly to briefs and last-minute campaign changes.

“When I receive the brief, I go to Omi, I check if we already have a visual. Either I adapt it or I create it.”

This was a turning point.

“We had gaps in our visual collection to be effective in ads and Omi filled them.”

Nutri&Co still uses lifestyle shoots with models when needed but Omi became the solution for product-focused visuals - eliminating constant asset shortages and operational friction.

The Results

• Production time: reduced from 2 months to 1–2 days

• Ad cadence: 2–3 new ads weekly for Meta campaigns

• Scene library: 50+ reusable scenes

• Product coverage: 32 products transformed into Digital Twins

• Validation: 100% first-try approval on all models

• Performance: Amazon’s Choice badges earned through improved listings