Mon Shampoing: Faster Visual Production with Full Creative Control

The Challenge

Long lead times and inconsistent results slowed everything down

Haircare brand Mon Shampoing decided to refresh its website and re-shoot every product in its catalog. Using traditional photography, this project would have taken months - possibly years - and significantly impacted their content budget.

Before Omi, the team relied on classic product photoshoots. Image delivery from studios often took weeks, and when files finally arrived, they rarely met expectations on the first attempt.

“As soon as a product came out, we'd launch a shoot to put it on our site. But in terms of the final result… it wasn't necessarily what we expected.”
- Melissa Laborde, Marketing Manager, Mon Shampoing

Post-production became unavoidable. Reflections on plastic packaging were hard to manage, backgrounds lacked consistency, and colors were often off. When timelines were too tight to wait on external designers, the team sometimes adjusted visuals themselves in Canva.

If a photographer selected props that didn’t align with the brand, the entire process had to restart. Waiting for images and then waiting again for retouches - slowed the entire marketing machine. Something had to change.

The Solution

Short turnarounds and immaculately consistent results with Omi

Mon Shampoing discovered Omi through a social media ad, and the impact was immediate. Omi first created a 3D model of one product, which the team then used to produce virtual photography.

With Omi, the team gained full creative control. They could choose camera angles, select backgrounds or apply their brand kit, and drag-and-drop from Omi’s library of 6,000+ accessories - all to best communicate the product’s essence and use case. Once the scene was set, they simply clicked “render.”

“Omi harmonizes all our backgrounds, and we have the possibility of capturing multiple viewpoints. We select everything on our own: props, backgrounds, bubbles - we have a choice on everything.”
- Melissa Laborde, Marketing Manager, Mon Shampoing

The results were visually indistinguishable from traditional product photography - except the process was far more predictable and manageable.

“Omi is very well-suited to the world of start ups, because time and budget really count here.”
- Melissa Laborde, Marketing Manager, Mon Shampoing

Gaining creative ownership

Instead of blocking the entire team for days, Mon Shampoing could now work asynchronously. Each team member could create from the same templates, exchange ideas, and generate variations quickly.

The team saved preferred backgrounds, lighting setups, and prop selections as templates. As a result, products photographed years apart could still look visually cohesive.

“We redesigned our site so that all the product photos are Omi visuals.”
- Melissa Laborde, Marketing Manager, Mon Shampoing

The Results

Speed, consistency, and scalability across channels

In the first six months of using Omi, Mon Shampoing:

• Published 65+ product images

• Created 30 Digital Twins

• Generated 6+ placements per visual, easily adapted for different channels

• Completed a full visual refresh across all digital surfaces

• Paid for zero photoshoots, relying entirely on Omi visuals

With this new approach, Mon Shampoing’s visual identity became:

• Balanced: Packshots created with Omi deliver a premium look and feel. Alongside these, the team also produces DIY-style content shot on an iPhone. Publishing both side by side allows them to balance polish with authenticity.

• Consistent: Templates ensure that products photographed at different times still look like they belong together.

• Scalable across platforms: A single visual concept can be reused across backgrounds, props, aspect ratios, and formats. Mon Shampoing now creates visuals for social media, their website, print materials, and retail partners.

“We pass on the Omi visuals to all our retailers! Every time we release 3D content with Omi, we can place it on at least 5–6 eCommerce platforms… and in the future, we’ll place it on even more.”
- Melissa Laborde, Marketing Manager, Mon Shampoing

Overall impact

Mon Shampoing didn’t just upgrade its product visuals - it redefined how content is produced. With Omi, the team gained speed, flexibility, and full creative control, while achieving a level of polish usually reserved for brands with far larger production budgets.

“Omi has enabled us to homogenize our entire website… and much more.”
- Melissa Laborde, Marketing Manager, Mon Shampoing