Moët Hennessy: Entering a New Era of Product Photography
The Challenge
For years, Moët Hennessy’s wine division relied on traditional photoshoots to produce product imagery. While familiar, this model increasingly struggled to keep pace with market needs across nine wine houses, each with its own launches, campaigns, and local requirements.
Coordinating production at that scale was complex and time-consuming. Pre-production alone could take weeks, involving international crews, cross-continental product shipping, and schedules spanning multiple time zones.
Each shoot followed the same heavy cycle:
Weeks of planning
Days of setup and shooting
Additional weeks of post-production
Multiple rounds of quality control and revisions
Costs accumulated quickly - studio time, crews, shipping, travel - alongside the opportunity cost of delayed launches and internal time spent managing production.
When one market completed a shoot, another often needed similar assets with small variations, such as a different backdrop or seasonal elements. This sent teams back into production again and again.
"We had to spend time working with a dedicated team, and some post-production... every time we release new bottles to the market."
- Tatiana Lupart, Engagement Director, Moët Hennessy Wine Estates
As demand for content continued to grow, production struggled to keep up. Market opportunities were missed, and maintaining consistent brand standards across all shoots became increasingly difficult.
The Solution
Moët Hennessy chose Omi to rethink how product imagery was created.
The first step was to 3D-model their wine collections. Each bottle was transformed into a 3D Digital Twin, capturing every detail and optical property from glass transparency to light refraction and shadow behavior. These models were stored in a centralized library and could be used instantly inside Omi Studio.
With this foundation in place, teams could focus on precision and detail. Using Omi Studio, they could fully control lighting, shadows, and compositions - without travelling, shipping products or waiting for the right season.
Whether the need was a winter scene for a Christmas campaign or a sun-lit terrace for a summer catalogue, every environment was available on demand. Production was no longer dependent on weather, geography, or studio availability.
Most importantly, this approach allowed scale. What once required multiple shoots, locations, and teams could now be created, adapted, and reused from a single platform - across channels, markets, and campaigns.
"No technical skill is really needed."
- Clémentine Chaix, Project Manager, Moët Hennessy Wine Estates
Brand Scenes: Approved and Secured
From the outset, Moët Hennessy placed strong emphasis on brand control.
"We aim to maintain control over the assets distributed as we allow our Maisons and markets to create photos in a secured and approved environment."
- Tatiana Lupart, Engagement Director, Moët Hennessy Wine Estates
The team defined clear creative requirements, from lighting direction to precise food and wine pairings. Certain accessories were even custom-modeled in 3D to reflect their exact aesthetic.
Based on a comprehensive creative brief, Omi’s 3D artists created four distinct virtual environments:
A Mediterranean veranda in golden light
The green hills of southern France
An earthy, minimalist dining room
A dreamlike beach setting
These scenes were locked and pre-approved. While products and accessories could be swapped, core elements such as lighting, camera angles, and objects remained fixed. This ensured visual consistency every time.
Each of the nine Maisons could now create and reproduce content independently - for social media, eCommerce, websites, and more - without additional approval cycles.
Brand integrity was preserved without added bureaucracy.
Beyond Bottles: A Custom Library of Accessories
Moët Hennessy extended the approach further by digitizing not only bottles, but also accessories.
Items such as lemons, oysters, ceramic vases, and other props were modeled in 3D and added to Omi Studio's library. These assets could be dragged and dropped into any scene instantly.
This growing collection allowed teams across markets to create content with fewer steps:
Seasonal campaigns in Europe
eCommerce assets for Asia
Social content for France
All produced from the same environment, with just a few clicks.
The Results
Within weeks of switching to Omi, the impact was clear.
"We now work around three times faster, saving us a lot in annual shooting costs every time we release new bottles to the market."
- Clémence Bessieres, Social Media & Content Assistant, Moët Hennessy Wine Estates
Speed & Scale
Content creation sped up by 3×
100+ approved visuals produced in weeks
Local teams able to create content independently
Significant reduction in annual shooting costs
Market Impact
Launch campaigns ready before products reached shelves
Nine houses deployed simultaneously
Faster response to market opportunities
Brand Control
Premium standards maintained across all markets
Easier approval and standardization of assets
Consistent visuals across eCommerce, social, and web
Global campaigns localized efficiently
The Future of Luxury Visual Content
"The partnership has truly changed our ways of working in terms of content creation, because now, we can have a much more sustainable and strategic vision to cover different times of the year."
- Clémentine Chaix, Project Manager, Moët Hennessy Wine Estates
For Moët Hennessy, speed no longer comes at the expense of quality. By moving away from traditional photoshoots, the group enabled global teams to respond faster to opportunities while protecting its premium heritage.
Nine houses, multiple markets, and countless campaigns now flow through a single platform supporting a more sustainable, flexible, and strategic approach to luxury content creation.
