Dialect Fragrances: Driving eCommerce Performance

The Challenge

Dialect Fragrances, a young brand launched in 2022, offers vegan, sustainable, and accessible alternatives to iconic luxury perfumes. With more than 40,000 customers and a strong presence on TikTok and Instagram, the brand relies heavily on eCommerce performance.

For a long time, Dialect depended on traditional product photoshoots. These shoots were slow, expensive, and resource-intensive, limiting creativity and operational efficiency.

Each shoot came with recurring constraints:

• Studio rentals

• Dedicated production teams

• Long timelines

• High costs

Every new fragrance or seasonal variation meant starting the process from scratch.

As a result, production costs were rising faster than revenue, and the website’s conversion rate remained stuck below 2%. For a digital-first brand, this situation was no longer sustainable.

Dialect needed a new way to produce content that could eliminate production bottlenecks without compromising visual quality.

The Solution

To address these challenges, Cluutch partnered with Omi and moved all product content operations onto Omi Studio.

The first step was the creation of Digital Twins - photorealistic 3D models - of around 20 of Dialect’s signature bottles, including Amber Infusion and Orchid Spice. These models captured every detail of the products, from glass and reflections to colors and label textures.

The objective was not simply to replace photoshoots but to meet specific performance goals. Together, Cluutch and Dialect defined clear targets:

• Increase conversion rates by 18% within 3 months

• Reduce average visual production time by 75%

• Improve social media engagement by 30%

• Deploy assets fast enough to support new fragrance launches

A New Creative Workflow

With the Digital Twins in place, Cluutch’s Co-founder Hicham Aïssou used Omi’s drag-and-drop Studio to build three distinct visual environments:

• A natural, floral, and luminous aesthetic

• A sleek, urban, contemporary look

• A minimalist, chic, and elegant setting

These environments functioned as flexible templates. Bottles, accessories, and backgrounds could be swapped in seconds, allowing for fast production of seasonal variants, ad creatives, and on-brand assets across all touchpoints.

Thanks to this new workflow, teams were able to:

• Create product visuals directly in-browser, without physical photoshoots

• Generate variants such as new angles or settings instantly

• Produce seasonal and localized campaign visuals

• Create fresh imagery for newsletters in minutes

• Develop Meta ad creatives faster, while maintaining design quality

New visuals were immediately deployed across all channels:

• eCommerce: enriched product pages and immersive homepage banners, including dynamic product videos

• Social media: content for Instagram and TikTok

• Email marketing: visually rich newsletters

• Advertising: faster campaign production with clear integration of product USPs

Using Omi Video, Cluutch also turned scenes into videos by combining camera paths, object movements, and dynamic lighting.

With full control over production, teams no longer had to wait on shoots or deadlines.

The Results

After just three months of using Omi, the objectives were not only met - they were exceeded.

Conversion rates

• +74.4% increase

• Before Omi: 1.76%

• With Omi: 3.07%

Visual production time

• 75% faster

• Before Omi: 3 weeks per product

• With Omi: 5 days per product

Social engagement

• +30% increase

• Before Omi: 5%

• With Omi: 6.5%

  

A Clear Shift in Operations

Switching to Virtual Photography fundamentally changed how Dialect Fragrances produced visual content.

“Before Omi, producing product images and ad creatives took a lot of time and was expensive. Today, thanks to Omi, creating all our product visuals, marketing content, and ads is much faster and easier.”
- Hicham Aïssou, Co-founder, Cluutch

What’s Next

Thanks to the gains in efficiency and budget, Cluutch continues to use Omi to support Dialect Fragrances across all marketing channels:

• Product pages with immersive visuals that improve engagement and conversion

• Advertising assets created quickly and optimized for performance

• Email marketing visuals that support higher open and click rates

With Omi, Cluutch has a single platform to organize projects, prepare campaigns, create templates, and generate photorealistic visuals on demand - without increasing team size.

Today, Cluutch and Dialect Fragrances have fully replaced traditional photoshoots with Omi for their marketing needs, enabling them to scale content production while maintaining creative control and quality.