Daan Tech: Scaling Immersive Product Visuals

The Challenge

High expectations, low flexibility

Daan Tech designs and manufactures Bob, an eco-compact dishwasher made in France. It’s a highly distinctive product - both technically and visually - which means imagery plays a critical role across every channel: eCommerce, resellers, social media, sales, and print.

Before Omi, the team handled photoshoots internally. While they had the equipment, the process was heavy:

Each shoot required multiple days and at least two people
Every setup demanded careful planning, staging, and accessories
Content had to be anticipated far in advance, limiting reactivity
If the final result missed the mark, there was no easy way to adjust it

Beyond time and logistics, there was a structural issue: no real-time iteration. Visual feedback loops were slow, creativity was constrained by physical setups, and post-production added friction.

As the brand grew, this model became increasingly misaligned with their needs:

More channels to feed
More formats to deliver
More audiences to address
More seasonal and commercial moments to support

The Solution

One virtual system, embedded into daily workflows

Daan Tech adopted Omi Studio early on and progressively integrated it into their core creative workflow.

Instead of rebuilding visuals from scratch, the team works with master scenes:

Lighting, reflections, and compositions are set once
Camera angles, props, and accessories are adjusted to create new looks
Identical packshots and variations are generated without redoing setups

This changed how teams collaborate:

Visuals can be adjusted live, during feedback discussions
Teams see instant previews instead of waiting for retouching
Creativity is no longer blocked by logistics or setup constraints

Omi also unlocked format agility. From a single scene, the team exports:

Hero banners
Stories and reels
Product visuals
Static images and videos

All directly from the same environment, in the right dimensions, without extra tooling.

Serving multiple audiences with one visual engine

Bob appeals to very different customer profiles: eco-conscious users, design lovers, van travelers, tech enthusiasts. One visual style isn’t enough.

With Omi, Daan Tech produces distinct visual languages depending on the goal:

Lifestyle visuals

Bob is staged in realistic kitchens so customers can project themselves. Instead of renting multiple locations, the team uses virtual environments and natural lighting to achieve credible results often favoring wide shots to show real integration in a space.

Creative packshots

For campaigns and brand storytelling, Bob is placed in abstract or futuristic settings that emphasize its design and tech appeal. Omi’s prop and shape library allows the team to experiment freely and create strong “crush” visuals.

Reseller-ready content

Retailers like Boulanger, Nature & Découvertes, and Amazon require clean, adaptable assets. Daan Tech provides them with a shared library of Omi visuals, ensuring brand consistency everywhere.
Most visuals on their Amazon store are now created with Omi, including lifestyle banners that help reassure buyers for a high-consideration purchase.

Sales enablement

Visuals aren’t just marketing assets. Sales teams actively reuse Omi packshots in outreach campaigns. In one case, a simple seasonal visual helped reactivate half of a dormant prospect list.

The Results

Faster production, fewer people, more output

Switching to virtual photography delivered tangible operational gains:

5 days saved per shoot
1 person needed instead of 2
Content production doubled
7 channels fed consistently (Website, Instagram, Facebook, Pinterest, LinkedIn, Newsletter, Amazon)

Visual quality remained a priority, not a trade-off: