Clarins: Scaling Product Visuals Across Markets

The Challenge

Like many global brands, Clarins was reaching the limits of traditional product photography.

Production relied on processes that were increasingly hard to scale:

• Photo shoots had to be planned months in advance

• Products were shipped across continents

• Even small changes meant restarting the entire process

• Lighting, angles, and setups were locked once the shoot was complete

• Any rework resulted in more shoots, more logistics, and higher costs

With hundreds of products spread across 30 eCommerce sites and 20+ markets, this model could no longer keep pace with modern marketing needs.

The complexity slowed teams down:

• Campaign timelines stretched due to long production cycles

• Some products were never photographed at all

• Maintaining brand consistency across markets was difficult

• Visual quality was sometimes compromised to move faster

Clarins needed a solution that was faster, more flexible, and able to scale globally.

The Solution

Clarins adopted Omi Studio, enabling them to:

• Digitize 800+ products in 3D

• Produce 500+ visuals per month

• Enable 20+ markets to create content independently

• Maintain a unified brand image across all digital platforms

• Expand creative possibilities while reducing cost and effort

“I would recommend Omi because it saves us time every day when it comes to creating content that’s of higher quality, that’s more premium and also feels on-brand across our international markets.”
- Mathilde Gauthier, Acquisition Project Manager, Clarins

What Changed

1. Premium visuals, created in minutes

Clarins partnered with Omi to transform 800+ products into detailed 3D Digital Twins, including variations and miniatures. These assets were stored in Omi Studio and available for use across all visual needs.

Teams could now create:

• Packshots

• Product bundles

• Campaign banners

• Seasonal visuals

• Social assets

• Catalogs

Visuals that once took weeks could now be produced in minutes - without relying on photographers or post-production teams. Non-designers were also able to contribute, using templates directly from their laptops.

2. Creative control, fully in-house

Visual production was no longer constrained by physical sets or fixed camera setups. With Omi, teams could:

• Adjust lighting, angles, and props

• Reuse and adapt scene templates

• Swap products instantly

• Export images and videos directly from the browser

There was no longer a need to manually fix shadows, remove unwanted elements, or manage reflections. Omi’s photorealistic 3D rendering engine delivered true-to-life visuals instantly.

3. Brand consistency at scale

Clarins created a library of scene templates reflecting its signature aesthetic:

• Clean red and white compositions

• Subtle natural elements

• Touches of gold

Teams across 20+ markets could duplicate and adapt scenes with localized elements, while remaining fully aligned with brand guidelines.

Every visual retained the look and feel of a professionally shot image — even though no physical camera was involved.

4. More room for creativity

With traditional constraints removed, Clarins was able to explore new creative directions.

Teams could:

• Test new visual styles and campaign ideas

• Respond more quickly to trends

• Move from concept to execution faster

All while preserving visual quality and brand consistency.

The Results

Clarins’ transformation delivered clear improvements across production, creativity, and global collaboration:

• 500+ visuals produced per month
  Increased output without adding headcount or cost.

• 800+ products digitized in 3D
  Including variations and miniatures, ready for any visual.

• Production time reduced from weeks to minutes
  Visuals are now created on demand.

• Unified brand identity across 30 sites and 20+ markets
  Pre-approved templates ensure consistency while supporting localization.

• Higher visual quality aligned with brand standards
  Every asset reflects Clarins’ premium codes: red, white, and gold.

• Full in-house creative control
  Lighting, product positioning, props, and scenes are fully adjustable.

• Content creation opened to more teams
  Regional teams and non-designers can now create visuals independently.