2026 Beauty & Cosmetics Visuals Trends by Mintoiro
Now is the moment to shape your visual strategy. In this comprehensive report based on 20,000+ companies, the beauty brand analyst Jennifer Carlsson reveals formative trends emerging out of changes to societal values, consumer behavior, and digital culture.
A more authentic landscape in Beauty & Cosmetics visuals
Today’s audiences increasingly value truth and connection over materialism. To help you stay relevant, this report guides you through 3 new dominant movements:
Macro trends
Color trends
Visual trends
Macro trends favor experience-oriented beauty
Rituals, sensory indulgence, and experimentation dominate customer expectations. Brands embracing this offer everything from richer textures to whimsical designs. In the report, you'll discover the macro trends that set the course for the whole industry.
Color trends capture emotional registers
From tenderness in Soft Pink to resilience in Winter Forest, brands are tapping into deeper emotional nuance than ever. This report dives into five major color trends you can adopt for your strategy.
Visual trends bridge lifestyle and fantasy
Audiences desire both the real and the hyperreal. Carlsson’s analysis uncovers how brands respond with a new wave of sensory cross-overs and cinematic shadow plays. Download the full report to explore these five must-see visual trends.
