Medik8: High-Performance Visuals Without Compromise

Like many lean teams, they didn’t have the bandwidth or the time to produce everything for everyone.

“Being responsible for global creative, year's end to end, we were missing support on the regional side and giving our teams enough content to be able to plug needs quickly.”
- Robyn Walker, Global Head of Creative, Medik8

This created challenges familiar to many modern marketing teams:

• Regional teams requesting frequent localized visuals

• Email marketing requiring a steady flow of fresh content

• Ad-hoc campaigns demanding fast turnaround

On top of volume pressure, Medik8 faced the traditional production phases that slow everything down:

• Pre-production planning (shot lists, props, studio scheduling)

• Production logistics (full-day shoots, blocked teams, external dependencies)

• Post-production work (retouching, digital re-labeling, color adjustments)

“…so we'd unlikely be able to turn around an ad-hoc need in 2 weeks' time.”

The solution: Partnering with Omi for Virtual Photography

To scale production and relieve pressure on internal teams, Medik8 adopted the Omi Studio.

Medik8 turned to Omi looking for a way to “alleviate some of the pressure on our internal photography team.”

Omi created Digital Twins of Medik8’s product range - photorealistic 3D models capturing details from packaging textures to label finishes.

These Digital Twins became the foundation for creating unlimited visuals in Omi’s browser-based virtual Studio. Teams could drag and drop products into scenes, adjust lighting, and generate both images and videos from the same setup.

Results in a nutshell

Production speed
Turnaround time shifted from a minimum of 2+ weeks for ad-hoc requests to same-day delivery.

Marketing agility
Visual updates moved from requiring new photoshoots to on-demand changes, enabling real-time campaign pivots.

Regional autonomy
Markets transitioned from dependence on a central creative team to the ability to create tailored content independently.

Post-production efficiency
Extensive retouching and digital re-labeling were eliminated, with export-ready visuals produced directly from the browser.

Content output
Production scaled to 60-100 visuals per month, no longer constrained by studio availability or team capacity.

Results across the board

After implementing Omi, Medik8 gained the flexibility, speed, and creative freedom they needed.

• Regional independence
  Using Omi gave regional teams autonomy “to create tailored imagery for their markets, reducing reliance on global resources and easing internal bottlenecks.”

• Marketing agility

“For a seasonal or ad-hoc campaign we want to be as agile as possible. So if an offer isn't working, or if stock suddenly runs low, Omi allows us to quickly change the promotion and its imagery.”

• Creative experimentation within brand guardrails
  Omi also became a tool for early concepting.

“It's not just a tool for finished visuals; it's also become a helpful part of our concepting process.”

• Scalable content volume
  Medik8 now produces 60-100 visuals per month, supporting always-on needs in paid social and email marketing.

“One of our biggest wins with Omi has been scaling the creation of still imagery.”

Post-production efficiency

“Omi takes quite a few of these steps away. It's very clean and ready to go.”

Video support for social

“We use Omi Video for shorter, ad hoc video needs, particularly for social.”

The verdict

“Omi has helped us adapt our workflow by giving us a more responsive and scalable way to meet the increasing demand for high-quality visuals.”
- Robyn Walker, Global Head of Creative, Medik8

For a global beauty brand facing relentless content demand, Omi has become “an integral part of our creative toolkit” - transforming how Medik8 produces, scales, and adapts visual content across markets and channels.